Why content is key in modern SEO

Chasing that elusive magic formula to ensure success with Google’s algorithms is often a thankless task. The goalposts are continually moving and the rules of the game are not fixed. This leaves online marketers and SEO consultants in a quandary.

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The mysterious Google search algorithm is changed between 500 and 600 times a year. Trying to continually second guess it is pointless. A more sensible approach would be to focus your efforts on creating informative content that solves your visitor’s problems.

Using trending content

If content is king, how can you provide great quality content every time? According to the experts at Search Engine Journal, tackling trending topics is sometimes unavoidable, but you should do it in a unique way. One way of doing this is by taking a peek at what competing sites are doing and then do the opposite. Fill the gaps and take a different approach.

Any content that you produce needs to be used to gain the maximum effect. A Drupal Design Agency such as https://www.website-express.co.uk/service/drupal-design-development-agency can help you to do that. Great content deserves a great content management system.

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How to produce the best content

The first rule is to write for an international audience. Most websites will have a global readership. Don’t make your content too local. Speak to your Drupal Design Agency about creating a multilingual site. This is not as complicated as you may think.

The second rule is to always write with a person in mind. Focus your efforts on pleasing a human being, not an algorithm. To do this, you have to first identify who your readers are. Make a list of what they are interested in, what they are worried about and what they need help with. If you know what their problems are, you are well on the way to providing a useful solution.

After reading your content, visitors to your site should feel informed, educated or entertained – or preferably all three.

The third rule is to make sure your content is clear and well laid out. Sentence structure should be crisp and simple and the grammar and spelling must be correct. The text should be well organised and broken up into manageable chunks using paragraphs, sub-headings and bullet points.

Follow these rules and your content will be king!

Author: Kei Taylor

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