Choosing the right print finish can change how a product feels in someone’s hands. The design does matter but it’s the finish that people notice when they pick it up.
Choosing the right print finish can transform a simple print job into something extraordinary. A basic change in texture or shine can make simple printed materials look more professional and last longer.
Gloss, matt or silk?
Gloss finishes are shiny and make colours stand out and so they’re often used for images and bold designs. Matt finishes, however, have no shine. They feel smooth and softer, which can often suit a more understated style. Silk sits somewhere in between the two as it has a slight sheen but without too much reflection.
Lots of folded leaflet printers Gloucester will explain that the choice depends on purpose and where the printed item will be used. A glossy leaflet might suit a vibrant promotion that aims to be catchy, while a matt product can work better for when there is detailed text.
Laminated and special finishes
Lamination adds a thin protective layer over the print which to help prevent tears and damage by moisture. This can be useful for things like menus, price lists or handouts that are handled multiple times.
Some businesses choose spot UV or foiling for certain elements to make logos or headings stand out more. Examples of folded formats and finishes can be seen through services like https://wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/gloucester/.
Folded leaflet printers in Gloucester recommend finding a balance between budget and purpose to achieve the right result.
