- Create your Google Business listing
Google business listings are a profile of your business online, which is managed by Google My Business. This tool is free. This listing acts as a virtual storefront that appears on Google Search and Maps when someone searches for the name of your business or similar products and services in your locality. It is therefore vital that local businesses have a Google Business listing, since it will increase their online visibility and help potential customers find them.
It’s easy to set up your GMB profile. Follow the steps on Google Business Profile to create your profile. You will need to provide details such as your business’s address, phone number and website. GMB allows you to upload photos, manage customer reviews, and showcase what makes your company unique. You’re on your way to getting more local customers with a fully optimised GMB listing. You may have a listing that has been pulled from another directory. To make changes or manage it, you will need to verify and claim it.
- Google Analytics: How to Set Up Google Analytics
This free tool helps site owners better understand how visitors find and use their website. Google Analytics tracks visitors’ traffic and activities, giving insights on things like how many people visit, which pages they look at, and for how long. These data are important, as they allow businesses to make informed decisions about their web presence. Businesses can improve their user experience by understanding how visitors interact with the website. They can also identify areas that need improvement and track the effectiveness of marketing campaigns. You can’t make meaningful SEO decisions if you don’t have the information about your website’s traffic. For advice on Web Design Swansea, go to https://www.accent-adc.co.uk/service/web-design-swansea/
- Google Search Console: How to install it
Google Search Console is a free tool that Google offers, but it has a different focus from Analytics. GSC focuses on the way Google views your website in search results. Analytics focuses on how your visitors behave when they visit your site. It is a link between you and Google. GSC provides a number of features that can help you optimise your Search Engine Optimisation. You can find out what keywords people use to find your website, where your pages appear in the search results and if there are any technical issues that could prevent Google from indexing your site properly. GSC alerts you of potential problems, and offers help to fix them. This makes your website more visible in search engine results. This can result in increased organic traffic.
