If you’re preparing to develop a new website for your ecommerce store, here’s why utilising responsive website design will ensure that you are providing the best experiences for your customers.
What is responsive design?
When your website is designed to be responsive, it means that it will automatically adapt to the screen size of the device each visitor is using. This means that text will be scaled to a readable size and key features such as your navigation menu and shopping cart are always easily accessible.
As your website is such an integral asset for your ecommerce business, you may want to consider working with a team specialising in professional website design Surrey, such as Akiko Design, who can guide you through the process and help you make informed choices.
Key elements of responsive design
There are several different foundational elements that you’ll want to consider when developing a responsive website.
Typography
The copy on your ecommerce website needs to be clear and easily legible across a variety of screen sizes, as this is the only way to ensure that each of your potential customers has access to the information that will support their purchasing decisions. So, when making typography choices, it is vital to properly consider how your options will look when scaled.
Media Queries
Media queries are pieces of CSS code that support the size adaptation of your website across different devices. As mobile browsing has increased, websites tend to be created with a mobile-first approach, which means that code is adapted from the original mobile version to suit tablets and desktops.
By providing your visitors with optimal experiences regardless of the device they’re using to engage with your brand, you should see a number of key metrics improve, including your bounce rate and conversions.
Images
Responsive images retain their image ratio whilst automatically adapting to suit different device screen sizes. In most cases, a 4×5 image ratio is ideal for product imagery, as it can be scaled to suit mobile websites, desktop websites, and social media platforms such as Instagram.
