Winter is coming, and so is one of the UK’s most anticipated events for skiers and snowboarders. The London Snow Show 2026 marks a special milestone. This year, the event celebrates its 50th edition. If you love mountains, gear, and winter adventure, this guide will help you plan your visit from start to finish.
What Is the London Snow Show?
The London Snow Show is the UK’s biggest snowsport event. It brings together resorts, brands, athletes, and enthusiasts under one roof. The show has a long history. It first launched back in 1976 and quickly became a key date on the British winter sports calendar.
After a 15-year break, the event returned to Olympia London. The relaunch was a huge success. Over 10,000 visitors attended across two days. Therefore, expectations are high for the 2026 edition, which will be even bigger as it marks five decades of the show.
Additionally, the event is not just for serious skiers. Families, beginners, and curious visitors are all welcome. There is something for everyone, whether you are planning your first trip to the mountains or you are a seasoned pro.
When and Where Does It Take Place?
The London Snow Show 2026 will be held on October 17 and 18, 2026. The venue is Olympia London, a well-known exhibition centre in West London. The show takes place in the National Hall, a spacious and central location within the venue.
Opening times are convenient for a full weekend visit. On Saturday, doors open at 10:00 and close at 18:00. On Sunday, the show runs from 10:00 to 16:00. This gives visitors plenty of time to explore everything on offer.
Olympia London is easy to reach. However, planning your route in advance is always a smart idea, especially during a busy event weekend.
How to Get Tickets
Getting tickets early is a good idea, since popular events like this tend to fill up fast. Several ticket types are available for the 2026 show.
Here is a quick overview of what you can expect:
- Day tickets, allowing entry on one selected day
- Weekend tickets, allowing unlimited entry across both days
- Family day tickets, covering two adults and up to four children under 18
- Child tickets for ages 5 to 18
- Free entry for children under 5
- Free access for visitors with disabilities, with valid proof such as a CEA Card or Access Card
- Free admission for those accompanying a disabled visitor
Prices are generally affordable compared to other major exhibitions. In previous years, day tickets were priced around £10, while weekend tickets were around £15. Family day tickets were available for about £25. However, prices for 2026 may be updated, so it is worth checking the official website closer to the event for confirmed pricing.
A limited number of tickets are also released through exhibitors and partner organisations. Therefore, if you are connected to a ski club or snowsports brand, it is worth asking whether they have any tickets available.
Travel Tips for Visiting Olympia London
Getting to Olympia London is straightforward, with several transport options available.
Public transport is the most recommended way to travel. Kensington (Olympia) station sits right next to the venue, making it a convenient stop for both rail and underground services. Additionally, several bus routes serve the area, giving visitors flexible options depending on where they are travelling from.
If you prefer to drive, there are a few things to keep in mind. Olympia falls within the Ultra Low Emission Zone, also known as ULEZ. Therefore, check whether your vehicle meets the required standards before you set off, or you may face a charge.
Onsite parking is available, but pre-booking is strongly advised to guarantee a space. If onsite parking is full, offsite options are available nearby, including parking at Westfield Shepherd’s Bush, just a short drive from the venue.
For a greener option, consider combining public transport with local cycling schemes. Car sharing is another good choice if you are travelling with friends or fellow snowsports fans. Apps like Liftshare and BlaBlaCar can help you find others heading the same way.
If you plan to stay overnight, there is plenty of accommodation near Olympia. Hotels range from budget-friendly options to more upscale choices, so you can pick something that suits your travel style and budget.
Exhibitors and Brands to Expect
The show floor will be packed with exhibitors from across the snowsports world. Visitors can expect around 100 exhibitors and brands, ranging from international ski resorts to leading equipment retailers.
Some of the organisations and exhibitors typically featured include:
- British Association of Snowsport Instructors
- GB Snowsport
- Mountain Trade Network
- National Schools Snowsports Association
- Ski Club of Great Britain
- Snowsport England
- Snow Camp, the event’s official charity partner
- Ski Exchange and other tour operators
- Leading snowsports media outlets, including Fall-Line, InTheSnow, OnTheSnow, and PlanetSKI
These exhibitors offer a mix of inspiration and practicality. You can browse resort deals, test new gear, and gather advice from people who know the industry inside and out. Additionally, many brands offer show-exclusive discounts, making it a great place to shop ahead of the season.
Speakers, Talks and Entertainment
One of the standout features of the London Snow Show is its impressive speaker lineup. In its most recent edition, the event featured over 100 expert speakers across the weekend.
Past speakers have included well-known names in British snowsports, such as Chemmy Alcott, Dave Ryding, Aimee Fuller, and Warren Smith. Talks cover a wide range of topics, from technique and training to industry trends and personal stories from the slopes.
Two stages typically run throughout the weekend, offering a packed schedule of panels and presentations. Visitors can hear firsthand experiences from athletes, coaches, and snow sport legends.
Beyond the talks, the event also includes entertainment that captures the spirit of the Alps. Live music from popular après-ski bands adds energy to the weekend. There is also a fashion show, where visitors can see the latest snowsport style and technical gear ahead of the season.
Family-Friendly Features
The London Snow Show is well known for being family friendly. Children under 5 attend for free, and family tickets make it easy to bring the whole household along.
Younger visitors can enjoy a dedicated family zone, with activities designed to introduce kids to the world of snow sports. Past editions have included features like roller skiing taster sessions, ramps for practicing tricks, and interactive games suited to younger audiences.
Additionally, the cosy Alpine Stroll offers a relaxed shopping experience. Here, visitors can browse festive finds and gifts in a charming, mountain-inspired setting. It is a great spot for slowing down after exploring the busier parts of the show floor.
Tips for Making the Most of Your Visit
A little planning goes a long way at a big event like this. Here are some simple tips to help you enjoy your day.
- Arrive early to avoid queues at peak entry times
- Check the talk schedule in advance so you do not miss your favourite speakers
- Wear comfortable shoes, since you will likely spend hours walking the show floor
- Bring a reusable bag for any brochures, samples, or small purchases
- Pre-book parking if you are driving, since spaces can fill up quickly
- Set a budget if you plan to shop for gear or book a holiday on the day
These small steps can make your visit smoother and more enjoyable. However, even without much planning, the show is designed to be easy to navigate for first-time visitors.
Why the 50th Edition Is a Big Deal
This year is especially significant because the London Snow Show is celebrating fifty years since it first began. The event has played a major role in the UK snowsports scene since 1976, often marking the unofficial start of the winter season for many fans.
According to event organisers, the goal for this milestone edition is to make the show bigger and better than ever. Visitors can expect an expanded exhibitor list, an even stronger speaker lineup, and special celebrations to mark the anniversary.
Therefore, if you have never attended before, this is a great year to start. Long-time fans will also appreciate the chance to celebrate five decades of British snowsports culture in one place.
Conclusion
The London Snow Show 2026 promises to be a memorable weekend for skiers, snowboarders, and winter sports fans of all levels. Taking place on October 17 and 18 at Olympia London, the event marks an impressive 50th anniversary.
From a wide range of ticket options to a packed exhibitor floor, expert talks, and family-friendly activities, there is plenty to enjoy. Getting there is simple thanks to good public transport links, and planning ahead for parking or accommodation will make your trip even smoother.
Whether you are booking your next ski holiday, shopping for new gear, or simply soaking up the winter sports atmosphere, the London Snow Show offers something for everyone. Mark your calendar, grab your tickets early, and get ready for an exciting start to the 2026 winter season.
Frequently Asked Questions
When is the London Snow Show 2026 taking place?
The event will be held on October 17 and 18, 2026, at Olympia London.
How much do tickets cost?
Ticket prices vary by type. In recent years, day tickets were around £10 and weekend tickets around £15, with family tickets priced near £25. Updated 2026 pricing will be confirmed on the official website.
Is the London Snow Show suitable for families?
Yes. The event offers family tickets, free entry for young children, and a dedicated family zone with activities suited to all ages.
How do I get to Olympia London?
Public transport is recommended, with Kensington (Olympia) station located right next to the venue. Parking is also available, but pre-booking is advised, especially since the area falls within the Ultra Low Emission Zone.
What can I expect to see at the show?
Visitors can explore around 100 exhibitors, including ski resorts, equipment brands, and tour operators. The event also features expert talks, live music, a fashion show, and family activities.
