While it’s tempting to jump straight into pricing and timelines when hiring a PR agency, the most important thing to focus on first is whether the agency truly understands your business, has relevant experience, and can create strategies that will help you reach your goals.
Ask About Their Industry Experience
When you’re considering a PR agency, it helps to know whether they’ve worked with businesses that are similar to yours in size, industry, or mission.
Questions to ask:
- Can you share examples of successful campaigns you’ve handled in industries like ours?
- What types of businesses or niches have you partnered with in the past, and how did you help them achieve their goals?
A tech PR agency Oxford, like //headonpr.co.uk/tech-pr-agency-near-me/oxford, may already have valuable connections in local and national media, which can help amplify your message for a wider audience.
Understand Their Strategy
Beyond experience, you want to know how the agency thinks, how they build campaigns and decide who they’re targeting.
Questions to ask:
- What steps do you take to build a PR strategy that will fit a client’s unique brand and goals?
- How do you go about identifying the right target audience and shaping the messaging you give to reach the audience effectively?
How do you measure success?
Questions You Don’t Need to Ask
Some questions may seem important at first, but a strong agency will naturally cover these topics when they introduce themselves and explain their process. If they don’t, that may be a red flag on its own.
Questions to skip:
- What is your team’s experience in PR? A good agency should demonstrate this without needing to be asked through case studies and client references.
- What is your opinion on the future of the PR industry? Instead, focus on their approach and track record.
