Tips for wowing members with your reception area
The first point of physical contact between your members and your service is usually the reception area. Besides functionality, most businesses do try to make this as pleasant and welcoming as possible. However, to get the most out of the experience, you need to do so much more. Let’s take a look at how to get the ‘wow’ effect.
1. It’s all about the logo
An accepted norm and a member expectation is the presence of your company logo right inside reception. Anyone passing the front door should be able to see it. Of course, it’s not just about the positioning of the logo. It should also be professionally designed and tell your visitor or potential member what kind of business you are.
2. Stay on brand
If your company is a tech service, your reception area should reflect this. If you make wedding cakes, this should be clear from the tone of the area and the reception employees. Too many businesses don’t consider their reception area and the staff who work there as part of the core team. But this is the very first impression of you that your customers receive.
3. Paper free environment
While your reception is an office of such, it can’t afford to look untidy. The reception desk should be relatively paper free and all drawers and filing should be kept out of sight.
4. Underline functionality
Some receptions are also just for appearances’ sake. The staff working the desk don’t really understand how the business works or the business of reception management. A lot of this inefficiency is down to having the wrong visitor management system. While running off to find someone on foot might fit in well with your business identity, if there’s an emergency, it’s essential to know who’s in the building and who needs to be accounted for. That’s where digital sign in products such as this one – https://www.ofec.co.uk/web-and-software-development-services/digital-visitors-and-staff-signing-in-book.aspx – come into play.
5. Wayfinding and lighting
Once your guest has passed through reception, where they go next should be self-explanatory. One way to make this clearer is with good lighting. Well lit and larger areas naturally attract the eye and help visitors know where to go. Making the next step simple will wow your guest into thinking your reception was perfect.