How to stand out as a professional wedding photographerJuly 18, 2019
In some ways, becoming a professional wedding photographer has never been easier. The technology on offers means that the same level of technical skill is not necessarily required as it was in the past. Yet, this also poses its own problems in the form of increased competition. Never before has it been so essential to make yourself stand out in a crowded marketplace. It is important to do your research on your pricing structures as well as having some projections for your business earnings. This is where an Accountants in Cheltenham can help you. For example randall and payne are accountants in cheltenham who help their clients with pricing structures, general accounting practices as well as research into the competition in the market.
Here are some tips to make this happen.
Deliver quality on time, every time
The level of service you offer is almost as important as the pictures you provide. The bride and groom need to feel comfortable with you and know that they will be the centre of your world on their special day.
They want you to listen to their thoughts and feelings and deliver what they want, in the format they have ordered, for the price you have agreed and on the date you have promised. Achieve all of these things and you will be well on the road to success. Word of mouth is one of the most effective marketing methods, especially when someone is looking for a professional to trust with creating permanent memories of what should be the happiest day of their life.
You want to become known for the quality of the pictures you provide, such as the photographer who captured a daring rescue as well as a wedding – read all about this on the Daily Mail website.
Set yourself up in an original and stunning location that offers plenty of opportunities to get work and take great photographs. You then need to think about the type of service you want to provide. Go down a traditional but more competitive route, or try something completely different? Just think carefully about any ‘original’ idea. Becoming the first solely aerial wedding photographer in a given area may give you an edge when it comes to marketing but would it be practical or lucrative?
One of the best things you can aim to do is fill a gap in the market. You might be based in a creativity-packed region where couples are crying out for a more traditional photographer or perhaps you could become the only ‘alternative’ snapper in your area? Find the gap and then exploit it.
Make your name known
You could be the best wedding photographers in the world but if no one knows you exist you will never see business success. Explore different marketing avenues, from photo features in your local press to running your own Facebook competition to get your name known.
Ensure you are doing everything you can in terms of SEO to make sure your business is right up there when people do an internet search, and if you don’t have the online marketing skills you need to succeed in the digital world, seek professional advice. A relatively small initial outlay can pay big dividends in the end.