6 tips to help your online video rank more highlyAugust 12, 2019
Inherently engaging and exceptionally shareable, video content is quickly becoming one of the most important mediums for online marketers. To ensure your potential customers see the results of your investment, successful optimisation is required to secure a prime position within YouTube’s search pages. Here are a few tips to help you achieve that.
Keep it short
With engagement levels intrinsically linked to the length of video content, marketing videos should always be under three minutes long. It is important that your audience is engaged enough to watch the whole video to fully understand your message, and, as this Forbes article explains, in the era of mobile browsing, bite-sized content is key.
Focus on educating over selling
Marketing video content with an overt sales approach isn’t going to work. As people turn to videos for solutions to their problems, it is imperative that your content is useful and not simply a promotional advertisement for your products or services.
Quality is key
A poorly constructed video won’t be the best advertisement for your business. Making a positive first impression is vital and this can only be done by demonstrating that your business is trustworthy and professional, by investing in every element of your marketing approach. Your audience is much more likely to watch a polished video through to the end, which is a crucial ranking factor that will help you to beat your closest competitors to the top of YouTube’s front page. You also want to make sure that the surrounding you are filming in are reflective of your business. If you choose to film in your offices, you should make sure that these are clutter free and perhaps sit your interviewees in your Reception Chairs that you can find at places like www.bestbuy-officechairs.co.uk/reception-chairs/ so they look natural and comfortable, as well as showing off your business premises.
As every SEO agency will tell you, your presentation is equally as important as the content itself. Titles should be no more than 55 characters long and should contain keywords most relevant to your video’s core message.
Filling in description boxes with important, relevant and optimised copy is essential, because YouTube will use this information to understand what your video is about and how to categorise it. You may even choose to include a full transcription, which will provide a unique opportunity to include additional relevant keywords.
A well-produced and carefully chosen thumbnail will attract attention and help your video to stand out from the crowd. As well as having an eye-catching design, it should accurately represent what your video is about and avoid relying on excessive clickbait techniques.